Increase Rev partnered with MMAImports.com to fundamentally restructure the site’s monetization and engagement engine. We moved beyond standard display ads by integrating a high-yield Video Ad Stack. This allowed the publisher to capture premium video demand, which typically commands significantly higher CPMs than standard banner units.

Simultaneously, we implemented a strategic layout redesign. We optimized the user interface to ensure that content remained highly accessible, encouraging users to consume more articles and videos during a single session. By blending the new video ad formats with a more intuitive, "sticky" page structure, we transformed the site into a high-engagement environment. This shift did not just increase ad inventory—it created a more immersive experience for MMA fans, directly incentivizing them to stay on the page longer.